Vesuvio Creative
Vesuvio Creative is a design and retreats studio inspired by the mythic beauty of Italy—where luxury meets imagination. Was hired to craft visual identities, brand experiences, and intimate creative getaways for those seeking depth, elegance, and artistic renewal. Developed an identity rooted in the textures of the Mediterranean, inspired Classical humanist aesthetics, and the spirit of generational storytelling.
Jan 27, 2025
CLIENT
Vesuvio Creative
CLIENT
Vesuvio Creative
CLIENT
Vesuvio Creative
Role
Designer & PM
Role
Designer & PM
Role
Designer & PM
Service
Visual Identity Building
Service
Visual Identity Building
Service
Visual Identity Building
Background
Background
Background
I began by crafting a visual language inspired by the textures of the Amalfi coast, Baroque interiors, ancient ruins, and dreamlike surrealism. The logo system nodded to classical motifs with a modern restraint. I designed a palette of sun-faded terracotta, cream, olive, and inky blue, paired with typefaces that felt editorial yet timeless.
Beyond aesthetics, I worked closely with the founders to refine their messaging: positioning Vesuvio as a creative sanctuary for founders, artists, and brands in search of beauty, clarity, and transformation. From the brand voice to the website flow, every touchpoint was designed to feel immersive and evocative.
I began by crafting a visual language inspired by the textures of the Amalfi coast, Baroque interiors, ancient ruins, and dreamlike surrealism. The logo system nodded to classical motifs with a modern restraint. I designed a palette of sun-faded terracotta, cream, olive, and inky blue, paired with typefaces that felt editorial yet timeless.
Beyond aesthetics, I worked closely with the founders to refine their messaging: positioning Vesuvio as a creative sanctuary for founders, artists, and brands in search of beauty, clarity, and transformation. From the brand voice to the website flow, every touchpoint was designed to feel immersive and evocative.
I began by crafting a visual language inspired by the textures of the Amalfi coast, Baroque interiors, ancient ruins, and dreamlike surrealism. The logo system nodded to classical motifs with a modern restraint. I designed a palette of sun-faded terracotta, cream, olive, and inky blue, paired with typefaces that felt editorial yet timeless.
Beyond aesthetics, I worked closely with the founders to refine their messaging: positioning Vesuvio as a creative sanctuary for founders, artists, and brands in search of beauty, clarity, and transformation. From the brand voice to the website flow, every touchpoint was designed to feel immersive and evocative.
Work Highlight
Work Highlight
Work Highlight
We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
Beyond branding and site design, I collaborated on programming for their first retreat—curating an itinerary that blended design workshops with sensory, out-of-the-box experiences: olive oil tastings, mythic storytelling circles, and guided creative rituals inspired by the Italian landscape.
The result was a cohesive brand and retreat experience that resonated deeply with Vesuvio’s target audience. Their first retreat sold out within weeks, thanks to a compelling blend of strategy, aesthetic, and emotionally intelligent storytelling. The project positioned Vesuvio as a one-of-a-kind sanctuary for creative minds—and sparked meaningful new client relationships in the process.
We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
Beyond branding and site design, I collaborated on programming for their first retreat—curating an itinerary that blended design workshops with sensory, out-of-the-box experiences: olive oil tastings, mythic storytelling circles, and guided creative rituals inspired by the Italian landscape.
The result was a cohesive brand and retreat experience that resonated deeply with Vesuvio’s target audience. Their first retreat sold out within weeks, thanks to a compelling blend of strategy, aesthetic, and emotionally intelligent storytelling. The project positioned Vesuvio as a one-of-a-kind sanctuary for creative minds—and sparked meaningful new client relationships in the process.
We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
Beyond branding and site design, I collaborated on programming for their first retreat—curating an itinerary that blended design workshops with sensory, out-of-the-box experiences: olive oil tastings, mythic storytelling circles, and guided creative rituals inspired by the Italian landscape.
The result was a cohesive brand and retreat experience that resonated deeply with Vesuvio’s target audience. Their first retreat sold out within weeks, thanks to a compelling blend of strategy, aesthetic, and emotionally intelligent storytelling. The project positioned Vesuvio as a one-of-a-kind sanctuary for creative minds—and sparked meaningful new client relationships in the process.