Vesuvio Creative
Vesuvio Creative is a design and retreats studio-concept inspired by the mythic beauty of Italy—where luxury meets imagination. Crafted visual identities, brand experiences, and intimate creative getaways for those seeking depth, elegance, and artistic renewal. Developed an identity rooted in the textures of the Mediterranean, inspired Classical humanist aesthetics, and the spirit of generational storytelling.
Jan 27, 2025
CLIENT
Vesuvio Creative
CLIENT
Vesuvio Creative
CLIENT
Vesuvio Creative
Role
Designer & PM
Role
Designer & PM
Role
Designer & PM
Service
Visual Identity Building
Service
Visual Identity Building
Service
Visual Identity Building
Background
Background
Background
I began by crafting a visual language inspired by the textures of the Amalfi coast, Baroque interiors, ancient ruins, and dreamlike surrealism. The logo system nodded to classical motifs with a modern restraint. I designed a palette of sun-faded terracotta, cream, olive, and inky blue, paired with typefaces that felt editorial yet timeless.
Beyond aesthetics, I worked to refine the company's messaging: positioning Vesuvio as a creative sanctuary for founders, artists, and brands in search of beauty, clarity, and transformation. From the brand voice to the website flow, every touchpoint was designed to feel immersive and evocative.
I began by crafting a visual language inspired by the textures of the Amalfi coast, Baroque interiors, ancient ruins, and dreamlike surrealism. The logo system nodded to classical motifs with a modern restraint. I designed a palette of sun-faded terracotta, cream, olive, and inky blue, paired with typefaces that felt editorial yet timeless.
Beyond aesthetics, I worked to refine the company's messaging: positioning Vesuvio as a creative sanctuary for founders, artists, and brands in search of beauty, clarity, and transformation. From the brand voice to the website flow, every touchpoint was designed to feel immersive and evocative.
I began by crafting a visual language inspired by the textures of the Amalfi coast, Baroque interiors, ancient ruins, and dreamlike surrealism. The logo system nodded to classical motifs with a modern restraint. I designed a palette of sun-faded terracotta, cream, olive, and inky blue, paired with typefaces that felt editorial yet timeless.
Beyond aesthetics, I worked to refine the company's messaging: positioning Vesuvio as a creative sanctuary for founders, artists, and brands in search of beauty, clarity, and transformation. From the brand voice to the website flow, every touchpoint was designed to feel immersive and evocative.
Work Highlight
Work Highlight
Work Highlight
I developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
Beyond branding and site design, I collaborated on programming for their first retreat—curating an itinerary that blended design workshops with sensory, out-of-the-box experiences: olive oil tastings, mythic storytelling circles, and guided creative rituals inspired by the Italian landscape.
The result was a cohesive brand and retreat experience that resonated deeply with Vesuvio’s target audience. Thanks to a compelling blend of strategy, aesthetic, and emotionally intelligent storytelling, the retreat will launch soon. The project positioned Vesuvio as a one-of-a-kind sanctuary for creative minds—and sparked meaningful new client relationships in the process.
I developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
Beyond branding and site design, I collaborated on programming for their first retreat—curating an itinerary that blended design workshops with sensory, out-of-the-box experiences: olive oil tastings, mythic storytelling circles, and guided creative rituals inspired by the Italian landscape.
The result was a cohesive brand and retreat experience that resonated deeply with Vesuvio’s target audience. Thanks to a compelling blend of strategy, aesthetic, and emotionally intelligent storytelling, the retreat will launch soon. The project positioned Vesuvio as a one-of-a-kind sanctuary for creative minds—and sparked meaningful new client relationships in the process.
I developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
Beyond branding and site design, I collaborated on programming for their first retreat—curating an itinerary that blended design workshops with sensory, out-of-the-box experiences: olive oil tastings, mythic storytelling circles, and guided creative rituals inspired by the Italian landscape.
The result was a cohesive brand and retreat experience that resonated deeply with Vesuvio’s target audience. Thanks to a compelling blend of strategy, aesthetic, and emotionally intelligent storytelling, the retreat will launch soon. The project positioned Vesuvio as a one-of-a-kind sanctuary for creative minds—and sparked meaningful new client relationships in the process.