hello.

I work in digital media operations at Hearst, the world’s largest lifestyle publisher, supporting revenue strategy and AI-driven initiatives. I also write about travel, culture and wellness, teach dance classes, and have spent over two decades studying movement through rigorous classical ballet training.

My work bridges structure and creativity—on the page, in the studio, and across complex organizations—and my writing has been published in ELLE, Women’s Health, and more.

Selected Writing

Services

I offer a unique blend of digital media operations, editorial-storytelling, and movement expertise.
My services include:

Discover a curated selection of works, designed to inspire and deliver impact. Each piece showcases my dedication to creativity, functionality, and exceptional design.

Revenue Operations

Driving revenue growth at Hearst Magazines by supporting Account Management, Pricing and Yield, Campaign Management, Performance Marketing, Revenue Analytics, and Ad Product Development to drive revenue forward in the digital media and advertising business.

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Revenue Operations

Driving revenue growth at Hearst Magazines by supporting Account Management, Pricing and Yield, Campaign Management, Performance Marketing, Revenue Analytics, and Ad Product Development to drive revenue forward in the digital media and advertising business.

01

Revenue Operations

Driving revenue growth at Hearst Magazines by supporting Account Management, Pricing and Yield, Campaign Management, Performance Marketing, Revenue Analytics, and Ad Product Development to drive revenue forward in the digital media and advertising business.

01

Content Writing

Branded & editorial storytelling, with a focus on travel, culture, lifestyle, and identity.

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Content Writing

Branded & editorial storytelling, with a focus on travel, culture, lifestyle, and identity.

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Content Writing

Branded & editorial storytelling, with a focus on travel, culture, lifestyle, and identity.

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Movement Professional

With over 20 years of dance training and 10+ years of teaching experience, I love combining my passions for digital media, art, and movement through teaching, workshops, reported fitness and wellness writing, andand personal projects.

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Movement Professional

With over 20 years of dance training and 10+ years of teaching experience, I love combining my passions for digital media, art, and movement through teaching, workshops, reported fitness and wellness writing, andand personal projects.

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Movement Professional

With over 20 years of dance training and 10+ years of teaching experience, I love combining my passions for digital media, art, and movement through teaching, workshops, reported fitness and wellness writing, andand personal projects.

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About Me

About Me

About Me

Sofia

I've built a career that spans business growth & scaling, editorial storytelling, and operational excellence.

Operations Associate

Advertising Revenue Operations, Hearst Magazines

2025 - Present

Senior Venture Scout

Hearst Level Up Ventures, LvlUp Ventures

2025 - Present

Freelance Contributor

ELLE, Women's Health, Good Housekeeping

2024-Present

Business Assistant

Branded Content, Hearst Magazines

2023-2025

Web-Design Intern

Columbia Business School

2022

Design Intern

BATS-TOI Studios

2021

Managing Editor

bSmartGuide.com

2019

Copywriter

bSmartGuide.com

2018

Operations Associate

Advertising Revenue Operations, Hearst Magazines

2025 - Present

Senior Venture Scout

Hearst Level Up Ventures, LvlUp Ventures

2025 - Present

Freelance Contributor

ELLE, Women's Health, Good Housekeeping

2024-Present

Business Assistant

Branded Content, Hearst Magazines

2023-2025

Web-Design Intern

Columbia Business School

2022

Design Intern

BATS-TOI Studios

2021

Managing Editor

bSmartGuide.com

2019

Copywriter

bSmartGuide.com

2018

Operations Associate

Advertising Revenue Operations, Hearst Magazines

2025 - Present

Senior Venture Scout

Hearst Level Up Ventures, LvlUp Ventures

2025 - Present

Freelance Contributor

ELLE, Women's Health, Good Housekeeping

2024-Present

Business Assistant

Branded Content, Hearst Magazines

2023-2025

Web-Design Intern

Columbia Business School

2022

Design Intern

BATS-TOI Studios

2021

Managing Editor

bSmartGuide.com

2019

Copywriter

bSmartGuide.com

2018

What People Say

My work has reached hundreds of thousands of eyes and ears across the world's leading brands, investors,and readership.

What People Say

My work has reached hundreds of thousands of eyes and ears across the world's leading brands, investors,and readership.

What People Say

My work has reached hundreds of thousands of eyes and ears across the world's leading brands, investors,and readership.