
hello.
I work in digital media operations at Hearst, the world’s largest lifestyle publisher, supporting revenue strategy and AI-driven initiatives. I also write about travel, culture and wellness, teach dance classes, and have spent over two decades studying movement through rigorous classical ballet training.
My work bridges structure and creativity—on the page, in the studio, and across complex organizations—and my writing has been published in ELLE, Women’s Health, and more.
Selected Writing
ELLE Magazine
How Feminist Horror Novels are Redefining Fear in 2025 (November 2025)
25 Romance TV Shows That’ll Sweep You off Your Feet (April 2025)
When To Watch New Episodes of The White Lotus Season 3 (March 2025)
A Streaming Guide to Anora (March 2025)
How to Watch New Episodes of Landman (January 2025)
A Streaming Guide to Nosferatu (December 2024)
Will Lionness Get a Season 3? (December 2024)
Where to Watch New Episodes of Lionness Season 2 (December 2024)
A Streaming Guide to Gladiator II (November 2024)
How to Get Last Minute Tickets for the Wicked Movie (November 2024)
Unpacking the Shocking Events of the Outer Banks Season 4 Finale (November 2024)
…more ELLE here.
Good Housekeeping
How We’re Refreshing Our Homes This January (January, 2024)
‘Ginny and Georgia’ Fans, Here’s Everything You Need to Know About Season 3 (April 2025)
Women’s Health
'I Tried Housework, The Trendy Pilates-HIIT Class, For A Week. Here's My Honest Review.' (September 2025)
ELLE Magazine
How Feminist Horror Novels are Redefining Fear in 2025 (November 2025)
25 Romance TV Shows That’ll Sweep You off Your Feet (April 2025)
When To Watch New Episodes of The White Lotus Season 3 (March 2025)
A Streaming Guide to Anora (March 2025)
How to Watch New Episodes of Landman (January 2025)
A Streaming Guide to Nosferatu (December 2024)
Will Lionness Get a Season 3? (December 2024)
Where to Watch New Episodes of Lionness Season 2 (December 2024)
A Streaming Guide to Gladiator II (November 2024)
How to Get Last Minute Tickets for the Wicked Movie (November 2024)
Unpacking the Shocking Events of the Outer Banks Season 4 Finale (November 2024)
…more ELLE here.
Good Housekeeping
How We’re Refreshing Our Homes This January (January, 2024)
‘Ginny and Georgia’ Fans, Here’s Everything You Need to Know About Season 3 (April 2025)
Women’s Health
'I Tried Housework, The Trendy Pilates-HIIT Class, For A Week. Here's My Honest Review.' (September 2025)
Services
I offer a unique blend of digital media operations, editorial-storytelling, and movement expertise.
My services include:
Discover a curated selection of works, designed to inspire and deliver impact. Each piece showcases my dedication to creativity, functionality, and exceptional design.
Revenue Operations
Driving revenue growth at Hearst Magazines by supporting Account Management, Pricing and Yield, Campaign Management, Performance Marketing, Revenue Analytics, and Ad Product Development to drive revenue forward in the digital media and advertising business.
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Revenue Operations
Driving revenue growth at Hearst Magazines by supporting Account Management, Pricing and Yield, Campaign Management, Performance Marketing, Revenue Analytics, and Ad Product Development to drive revenue forward in the digital media and advertising business.
01

Revenue Operations
Driving revenue growth at Hearst Magazines by supporting Account Management, Pricing and Yield, Campaign Management, Performance Marketing, Revenue Analytics, and Ad Product Development to drive revenue forward in the digital media and advertising business.
01

Content Writing
Branded & editorial storytelling, with a focus on travel, culture, lifestyle, and identity.
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Content Writing
Branded & editorial storytelling, with a focus on travel, culture, lifestyle, and identity.
02

Content Writing
Branded & editorial storytelling, with a focus on travel, culture, lifestyle, and identity.
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Movement Professional
With over 20 years of dance training and 10+ years of teaching experience, I love combining my passions for digital media, art, and movement through teaching, workshops, reported fitness and wellness writing, andand personal projects.
04

Movement Professional
With over 20 years of dance training and 10+ years of teaching experience, I love combining my passions for digital media, art, and movement through teaching, workshops, reported fitness and wellness writing, andand personal projects.
04

Movement Professional
With over 20 years of dance training and 10+ years of teaching experience, I love combining my passions for digital media, art, and movement through teaching, workshops, reported fitness and wellness writing, andand personal projects.
04

About Me
About Me
About Me
Sofia
I've built a career that spans business growth & scaling, editorial storytelling, and operational excellence.
Operations Associate
Advertising Revenue Operations, Hearst Magazines
2025 - Present
Senior Venture Scout
Hearst Level Up Ventures, LvlUp Ventures
2025 - Present
Freelance Contributor
ELLE, Women's Health, Good Housekeeping
2024-Present
Business Assistant
Branded Content, Hearst Magazines
2023-2025
Web-Design Intern
Columbia Business School
2022
Design Intern
BATS-TOI Studios
2021
Managing Editor
bSmartGuide.com
2019
Copywriter
bSmartGuide.com
2018
Operations Associate
Advertising Revenue Operations, Hearst Magazines
2025 - Present
Senior Venture Scout
Hearst Level Up Ventures, LvlUp Ventures
2025 - Present
Freelance Contributor
ELLE, Women's Health, Good Housekeeping
2024-Present
Business Assistant
Branded Content, Hearst Magazines
2023-2025
Web-Design Intern
Columbia Business School
2022
Design Intern
BATS-TOI Studios
2021
Managing Editor
bSmartGuide.com
2019
Copywriter
bSmartGuide.com
2018
Operations Associate
Advertising Revenue Operations, Hearst Magazines
2025 - Present
Senior Venture Scout
Hearst Level Up Ventures, LvlUp Ventures
2025 - Present
Freelance Contributor
ELLE, Women's Health, Good Housekeeping
2024-Present
Business Assistant
Branded Content, Hearst Magazines
2023-2025
Web-Design Intern
Columbia Business School
2022
Design Intern
BATS-TOI Studios
2021
Managing Editor
bSmartGuide.com
2019
Copywriter
bSmartGuide.com
2018
What People Say
My work has reached hundreds of thousands of eyes and ears across the world's leading brands, investors,and readership.
What People Say
My work has reached hundreds of thousands of eyes and ears across the world's leading brands, investors,and readership.
What People Say
My work has reached hundreds of thousands of eyes and ears across the world's leading brands, investors,and readership.
If you're looking for a professional who can elevate your brand's presence and drive real results, I wholeheartedly recommend Sofia. Her unique blend of creative, editorial, and analytical skills is rare and incredibly valuable in today's digital landscape.

Jenny Melia
Founder & CEO, Creator's Training, Leilani Shells
Sofia helped facilitate the right partnerships that were essential for my brand's growth. She's helped us to develop clarity, strategy, and long-term vision moving forward. Could not reccommend her consulting services enough!

Emily
Brand-Builder
Sofia made launching my brand feel effortless. The design is stunning, and customization was a breeze!

Elizabeth White
Fine Artist
If you're looking for a professional who can elevate your brand's presence and drive real results, I wholeheartedly recommend Sofia. Her unique blend of creative, editorial, and analytical skills is rare and incredibly valuable in today's digital landscape.

Jenny Melia
Founder & CEO, Creator's Training, Leilani Shells
Sofia helped facilitate the right partnerships that were essential for my brand's growth. She's helped us to develop clarity, strategy, and long-term vision moving forward. Could not reccommend her consulting services enough!

Emily
Brand-Builder
Sofia made launching my brand feel effortless. The design is stunning, and customization was a breeze!

Elizabeth White
Fine Artist
If you're looking for a professional who can elevate your brand's presence and drive real results, I wholeheartedly recommend Sofia. Her unique blend of creative, editorial, and analytical skills is rare and incredibly valuable in today's digital landscape.

Jenny Melia
Founder & CEO, Creator's Training, Leilani Shells
Sofia helped facilitate the right partnerships that were essential for my brand's growth. She's helped us to develop clarity, strategy, and long-term vision moving forward. Could not reccommend her consulting services enough!

Emily
Brand-Builder
Sofia made launching my brand feel effortless. The design is stunning, and customization was a breeze!

Elizabeth White
Fine Artist
If you're looking for a professional who can elevate your brand's presence and drive real results, I wholeheartedly recommend Sofia. Her unique blend of creative, editorial, and analytical skills is rare and incredibly valuable in today's digital landscape.

Jenny Melia
Founder & CEO, Creator's Training, Leilani Shells
Sofia helped facilitate the right partnerships that were essential for my brand's growth. She's helped us to develop clarity, strategy, and long-term vision moving forward. Could not reccommend her consulting services enough!

Emily
Brand-Builder
Sofia made launching my brand feel effortless. The design is stunning, and customization was a breeze!

Elizabeth White
Fine Artist

